R Baron in the UNION LA x Nike Dunk Low "Natural Selection" Launch
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LOS ANGELES, CA — The R Baron family was fully involved in the launch of UNION LA's new Nike Dunk Low "Natural Selection" and apparel drop.
Shout out to the homie Chris Gibbs and all our good people at UNION for bringing us in. R Baron Group CEOs TK Kimbro and Picaso are posted up on the porch in the ad, and 03 Greedo closes out the commercial from the Range Rover.
Watch the ad
Who's in the ad
- TK Kimbro, CEO, R Baron Group – sitting on the porch
- Picaso, CEO, R Baron Group – sitting on the porch
- 03 Greedo – in the Range Rover at the end of the commercial
The drop: UNION x Nike Dunk Low "Natural Selection"
- "Hide" – IX2929-200
- "Fatigue" – IF7380-200
- "Eclipse" – IF7380-001
- Released: October 30, 2026
- Price: $130
- Shop: UNION Los Angeles
See the campaign on UNION's Instagram, and read the release coverage on Hypebeast.
About R Baron Group
R Baron Group is a Los Angeles-based management, creative and IP company founded by TK Kimbro and Picaso. Since 2017, R Baron has developed and broken artists including Shoreline Mafia, Drakeo the Ruler, 03 Greedo and Moneysign Suede, launched The Machine Works with Atlantic Records, and built a roster with placements on Kendrick Lamar's GNX. Subscribe on YouTube: @rbarongroup.